Unlock the value of your customer data

Spike delivers light bulb moments that generate more bookings and loyal customers who recommend you.

Over the last 10 years, Spike has worked with…

Spike’s data-driven and AI-powered approach is proven to grow travel businesses

Smart Data | Smart Technology | Smart Activation


Deep dive booking data analysis and research to understand your customers’ profile, their booking behaviour and potential value to the business. And how to find more great customers.


Voice of Customer feedback solution that improves your customer experience, product delivery, repeat bookings and customer advocacy.


Intelligent customer insight platform that drives our unique travel segmentation and AI that laser targets your sales and marketing activity.

More bookings | More customer referrals | More loyal customers

What clients say about Spike

“Spike helped us understand out data and our clients in much greater depth than we had previously. The business outcomes were both significant and focused. Highly recommended.”

Sam Clarke, 
Founder & Director
Experience Travel Group

“By providing us with insight and a deeper understanding of our client profiles, Spike has enabled us to be more strategic in how we communicate with our existing clients and how we go about reaching new clients.”

Alastair Donnelly, Director InsideAsia

“ Through analysing our data they’ve helped reveal the key issues under-pinning business performance and thus we’ve been able to work out which ideas to pursue and where to focus our efforts for best results.”

Sarah Bradley, Managing Director Journey Latin America

“Spike have a great knowledge of the travel industry and have looked at lots of data with lots of companies. It’s the experience they’ve got, and the eagerness to help companies find ways to save cost or get more customers in.”

Kevin O’Regan, Managing Director Ramblers Walking Holidays