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Unlock the value in your customer data

Spike’s data-driven and AI-powered approach is proven to grow travel businesses.

Over the last 10 years, Spike has worked with…

Smart Data | Smart Technology | Smart Activation


Deep dive booking data analysis and research to understand your customers’ profile, their booking behaviour and potential value to the business. And how to find more great customers.


Voice of Customer feedback solution that improves your customer experience, product delivery, repeat bookings and customer advocacy.


Intelligent customer insight platform that drives our unique travel segmentation and AI that laser targets your sales and marketing activity.

More bookings | More customer referrals | More loyal customers

What clients say about Spike

“ Through analysing our data they’ve helped reveal the key issues under-pinning business performance and thus we’ve been able to work out which ideas to pursue and where to focus our efforts for best results.”

Sarah Bradley
Managing Director

Journey Latin America

“By providing us with insight and a deeper understanding of our client profiles, Spike has enabled us to be more strategic in how we communicate with our existing clients and how we go about reaching new clients.”

Alastair Donnelly
Co-Owner Inside Travel Group

Inside Travel Group

“Spike helped us understand our data and our clients in much greater depth than we had previously. The business outcomes were both significant and focused. Highly recommended.”

Sam Clarke

Founder & Director

Experience Travel Group

“Spike have a great knowledge of the travel industry and have looked at lots of data with lots of companies. It’s the experience they’ve got, and the eagerness to help companies find ways to save cost or get more customers in.”

Kevin O’Regan
Managing Director

Ramblers Walking Holidays